Digital Marketing Syllabus For B.Com Computer Application

Unit-I

Digital Marketing, Understanding the Marketing Process, Increasing Visibility, Types of Visibility, Examples of Visibility, Visitor Engagement Bringing Targeted Traffic, Inbound, Outbound, Understanding Conversion Process, Retention, Types of Retentions, Performance Evaluation, Tools Needed.

Unit-II

Understanding Internet, Difference between Internet & Web, Understanding Websites and Domain Names, Extensions, Web Server and Web Hosting, Different Types of Web Servers, Planning and Conceptualizing a Website, Building Website using CMS in Class.

Unit-III

Understanding Google Analytics, Setup Analytics Account, Add Analytics Code in a Website, Understanding Goals and Conversions, Setup Goals, Understanding Bounce Rate, Difference between Bounce Rate and Exit Rate, Reduce Bounce Rate, Monitoring Traffic Sources.

Unit-IV

Marketing on Social Networking Websites, Viral Marketing and Its Importance Facebook Marketing, Twitter Marketing, LinkedIn Marketing, Google Plus Marketing, Video Marketing, Printerest Marketing.

Unit-V

Introduction to SEO and Its Importance, Google AdWords Overview, Understanding AdWords Algorithms, Creating Search Compaigns, Creating Ads Tracking Performance/ Conversion, Optimizing Search Compaigns, Creating Display Compaigns.

Objective Questions

1. Digital Marketing Objective Set_1.